About the event
Our London Messaging Masterclass brought together communications experts from across the sector to discuss how London’s higher education institutions position themselves in the media. The event included great discussion exploring the main communications challenges and opportunities facing the Higher Education Sector in London, including a focus on the positive impact carefully crafted messaging can create to meet these challenges.
Communications professionals Finn McGoldrick and Finlay Morriss (PLMR) shared their expert advice and best practice on securing impact in the media, and presented new research findings which reveal the perception of London’s institutions as held by the public, key stakeholders and the business community. Lalage Clay, Director (Education & Talent), London & Partners, shared an extremely informative research presentation, addressing ways in which to share the positive story of London.
Feedback from this event suggested that those able to attend, given the other pressures on the sector at this time, found this a helpful and interesting session, and attendees noted that there was value in meeting together. Any heads of communications, marketing and public affairs at London Higher member institutions and their teams would be very welcome to contact Chloe Bukata to find out more about how London Higher is working with communications teams in the sector.