About the event
Our London Messaging Masterclass will bring together communications experts from across the sector to discuss how London’s higher education institutions position themselves in the media. The event will explore the main communications challenges and opportunities facing the Higher Education Sector in London. The session will focus on the positive impact carefully crafted messaging can create to meet these challenges.
Communications professionals Ollie Lane (Corp Comms 2019 Award Winner for Best Crisis Management) and Finn McGoldrick (former Labour Party advisor) will be sharing their advice and best practice on securing impact in the media. They will also be presenting new research findings which reveal the perception of London’s institutions as held by the public, key stakeholders and the business community. Lalage Clay, Director (Education & Talent), London & Partners, will present ways in which to share the positive story of London.
The aim of this session will be to equip communications professionals within the sector with practical tools to ensure their stories land with maximum impact in the media. The workshop will also explore how institutions can tell their own story as well as develop a narrative about the positive impact of London’s universities.
This event is open to heads of communications, marketing and public affairs at London Higher member institutions and their teams, and places will be allocated on a first come, first served basis.